Alder & Pine is a conceptual coffee roastery inspired by sustainability, small-batch sourcing, and a deep respect for origin. The brand celebrates the journey from farm to cup, with a focus on ethical partnerships and environmental impact. The visual identity is anchored by a custom mark that combines a footprint and a coffee bean — symbolizing both the farmers who cultivate the beans and the brand’s commitment to leaving a thoughtful, sustainable imprint. Earthy tones and a circular stamp layout support the handcrafted, Pacific Northwest feel of the brand.

Services

  • Create a cohesive visual identity that reflects your brand’s values and resonates with your audience.

  • Custom visuals that bring your brand to life—designed to engage, inform, and leave a lasting impression.

  • Unique, memorable logos that capture the essence of your brand in a single mark.

Graphic design mockup of a coffee cup for Alder & Pine Coffee Roasters — modern, clean wordmark style logo of a footprint and a coffee bean with a bold decorative sans serif typography, designed by Will Lefkovich.
Graphic design mockup of a coffee bean bag for Alder & Pine Coffee Roasters — modern, clean wordmark and badge style logo of a footprint and a coffee bean with a bold decorative sans serif typography, designed by Will Lefkovich.
Graphic design mockup of a coffee cup and coffee bean bag for Alder & Pine Coffee Roasters — modern, clean wordmark and badge style logo of a footprint and a coffee bean with a bold decorative sans serif typography, designed by Will Lefkovich.
Graphic design mockup of a coffee single use cup for Alder & Pine Coffee Roasters — modern, clean wordmark and badge style logo of a footprint and a coffee bean with a bold decorative sans serif typography, designed by Will Lefkovich.
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